Roles And Responsibilities Of A Commercial Cinematographer


What is cinematography? Who are commercial cinematographers? What are their roles and responsibilities? The commercial cinematographer mostly determines a music video or advertisement's entirely aesthetic and visual style. They handle all the technical errors found in visual storytelling by bringing a director's vision to life on the big screen. In this blog, we have discussed many points regarding the roles and responsibilities of the commercial cinematographer. 


A Cinematographer also recognized as a director of photography (DP or DoP), is in charge of the lighting and film crews on a movie set. They typically work on the in-depth visual narrative from the very beginning of the storyboarding process until the post-production.


Here Are Some Of The Roles And Responsibilities Of A Commercial Cinematographer - 


Placing The Camera


Different camera angles can have a significant impact, revealing character behavior or emphasizing their emotional state. For example, Positioning the camera close to the topic may draw the viewer in, yet choosing a setting that is further away may alienate the viewer. So they have adequate knowledge about camera placement for a better shoot.  


The Movement of the Camera


An excellent way to capture the tension of the moment and feeling is through camera movement. A Steadicam that follows characters might provide the viewer with a subjective viewpoint by placing them in the subject's position. On the other hand, a static camera might produce a more objective point of view.


Going for the Right Angle


Camera angle describes the position of the camera in relation to the central theme of the image. This has a very big influence on the shot composition. They use camera angles in such a way as to draw out themes and solidify the message you're trying to convey.


Picking the Right Lens 


They have many types of camera lenses at their disposal, which have the potential to create wildly different images. Making the right lens choices, supported by the camera department, is essential to shoot any video effortlessly.


Play of Lights


All successful cinematographers need a detailed understanding of video lighting. They are responsible for choosing the type, quantity, color, and shape of each type of light before starting to shoot.


The Composition of the Shot


Another essential part of their work is deciding how much the audience sees in a scene. A close-up of your face can breed intimacy, while an extreme wide shot can make them look vulnerable. Their responsibility includes picking the best shot size for each moment. The best commercial production companies train their cinematographers in such a way as to fill all of their roles fully to provide the client with the desired result.
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